Brand Identity

AVO Weddings & Events is a boutique Toronto-based event planning business with a focus on weddings. The goal was to create a logo that would represent a fun and light-hearted company, but one that had a passion for this work, and was serious about what they do. It should also demonstrate a certain simplicity that the company wants to come along with their services.

AVO stands for "Amor Vincit Omnia" which means "love conquers all" in Latin, so I wanted to start from that angle and work with a classic heart symbol, which I simplified down to a more subtle shape. The typefaces used have been customized to suit the needs of the logo and help give it a more hand-done feel, particularly the typeface inside the heart emblem, which was traced, re-drawn with a brush, and then scanned and smoothed to finish.

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2019 Keith Mclean